Clothing chain to open new shop in Bailgate

A new clothing shop for women will be opening its doors in Bailgate next month. International clothes and accessories brand Noa Noa‘s Lincoln branch will be run by Rebecca Owens and her husband, Gary.

“The brand is Danish and has a very strong following in the South of England and across Europe. There are around 25 stores in the UK already and they are all individually owed by people like myself,” said Rebecca Owens.

An example of the Autumn Collection available at Noa Noa Lincoln.

“The brand appeals to ladies in their 20s but also ladies in their 60s, it is very much about how you wear it and the pieces you choose.”

The pair got involved with the franchise after deciding to embrace a new challenge, as before Noa Noa, Owens was a retail manager for both Accessorize in Lincoln and Monsoon in Leeds.

After discovering the brand’s franchise, the pair encouraged the company to take a look around Lincoln, the Bailgate area in particular, and the city stuck.

“They were very keen to come into Lincoln. They love quirky towns and cities with a bit more to offer than just a high street. They have stores in Cambridge, York and Chester as all of these are steeped in history, just like Lincoln.

“Lincoln is very lucky to have such a unique area as the Bailgate,” Owens added.

The shop will be opening on September 2, in time for the Autumn Collection, and there will be a two-day-long launch party to celebrate. Customers will be able to browse the store while enjoying refreshments. There will also be special promotions during the weekend, but these remain a secret until the big day.

Photo: Noa Noa Reigate, Inset: Noa Noa