Businesses in Lincoln are being urged to take part in the 2012 Olympics by competing for contracts with the products they sell.
The 2012 Games are looking for products such as warehousing, food, electronic scoreboards and TV and video production from UK companies.
It is thought that contracts connected to the Olympics are worth around £6 billion.
Shelagh Coates, Investment and Marketing Manager from Invest Lincolnshire, believes all Lincoln businesses should try out.
She said: “Any business can register on the CompeteFor website to access opportunities generated by the London 2012 Games.
“Registration is easy and free and ensures that businesses are automatically matched with contract opportunities that they can apply for.
“Fourteen million meals will be served at the Olympic and Paralympic Games, and where better to source good local produce than Lincolnshire?
“The type of opportunities advertised on CompeteFor are not all multi-million pound contracts and large-scale building projects.
“Many of them are for items that you wouldn’t even think about such as men’s ties, office plants, printed flags, hand driers, translation services, taxi services, drama productions, temporary fencing and waste management to name just a few.”
Chair of the London Organising Committee Sebastian Coe said: “London 2012 is not just about sporting talent and it is not just about London.
“Across the UK there are thousands of incredible businesses that could stand to benefit from the huge economic boost that will come from the Games.”