Imps scoop award for family experience

Lincoln City Football Club has been awarded the Football League Family Excellence Award for the fourth consecutive year.

The award is based on an independent assessment, commissioned by the Football League, of the family experience at all 72 League clubs during the 2010/11 season.

Lincoln City is one of only 13 clubs in the entire Football League to receive the award, which was first created in 2007.

The Football League uses ‘mystery shopper’ families to evaluate the experience clubs provide for young fans and families at their grounds.

A record 47 clubs from across all three divisions of the Football League were given the award for 2011, topping the previous highest total of 41.

Football League Chairman, Greg Clarke, said the award “provides clubs with a benchmark in their efforts to attract families through their gates.

“It is hugely encouraging to see that the number of clubs receiving the accolade is at its highest ever level, demonstrating The Football League’s commitment to securing the next generation of fans.”

Lincoln City’s Marketing Manager Rob Noble said Sincil Bank is “a family friendly environment in which adults can bring along their children to enjoy live professional football.”

“Credit has to go to all the staff at the Club that work on a matchday who have helped us achieve this award […] something which a lot of bigger clubs with many more resources, have not been able to achieve.”

The club runs initiatives such as dedicated family stadium entrances, specially trained family area receptionists and technology-supported entertainment.

The judges were particularly impressed with the efforts clubs make to ensure away travel is more attractive for families.

Source: Lincoln City FC