High Street Bridal boutique goes online-only

A wedding shop in Lincoln will go back to online-only sales later this year.

Giovanna Couture, based on the upper High Street in Lincoln, as well as Newark, will be moving out of both of its shops by late this year.

The move is not because the company wants to stop trading, but instead to focus on selling bride and bridesmaids outfits exclusively on the internet.

Current customer orders will not be affected by the closure of the store, and the prices currently online reflect the new pricing structure.

Giovanna Couture will also be at various wedding venues across the country where people can try on their stock.

The shop is now up to let by Hodgson Elkington, for £16,000 per year.

The retail unit has both ground and upper floors, amassing a total of 1,437 square feet and there is public parking next to it.

Before it became a bridal wear shop, the corner unit used to be novelty shop Party Animal, which sold joke items, celebration cards and fancy dress clothing.