Cinema-goers to Lincoln’s Odeon are paying the highest price per ticket compared to screens owned by the company in bigger cities such as Sheffield, Leicester, or Leeds.
Odeon Lincoln hiked ticket prices for a standard evening screening to £9.00, which is £3.68 above the average Midlands prices, according to WhatPrice.co.uk.
Lincoln’s Odeon prices are higher than other Odeon cinemas across the country as well: they are £2.50 more expensive than in Hull and £2.00 more than in Sheffield.
Mansfield and Leeds-Bradford Odeon cinemas are some of the most expensive in the region, with prices of £8.05 and £7.85 respectively — yet still cheaper than Lincoln.
A night out for two at the Odeon in Lincoln can rack up a bill of £27.65, including two standard evening screening tickets (£18), parking at Lucy Tower Car Park (£2.20) and the cheapest drink and popcorn combo (£7.45).
For a 3D movie night out for two, the price goes as high as £33.65, which also includes a £2 3D premium fee for each ticket, and £1 for each pair of 3D glasses.
Other Odeon cinemas with prices higher than Lincoln’s are in London’s Leicester Square and West End, with prices of £12.00 and £15.65 respectively.
The Lincoln Odeon is the only dedicated cinema in Lincoln, with the next closest screen in Woodhall Spa’s Kinema in the Woods (£6.30 adult ticket).
“I am disgusted about cinema prices in Lincoln,” said Kelly Evans from Lincoln-based marketing and communications agency Social Change UK.
“They can get away with it as there is no other competition in Lincoln. In other major cities there are choices: Brighton for example, where cinema prices are lower than Lincoln because you have two main providers — Odeon and Vue.”
Film-loving masters student Samuel Cox goes to the cinema every week: “The price hike will definitely persuade me to reconsider visiting the Odeon as frequently as I do now.
“In fact, if it wasn’t for Orange Wednesdays I doubt I would go at all. On the flip side I will receive more Odeon points,” Cox added.
— Odeon Lincoln did not reply to The Lincolnite‘s request for comment.[table id=6 /]