Customers queued to watch the ribbon cutting that launched the revamped Marks & Spencer store on Lincoln’s High Street on Thursday morning.
Celebrations will run over the next three days with shoppers greeted with champagne, treated to food samples from a live cooking stand and shown how to wear the newest clothing ranges with hourly fashion demonstrations.
The store has been extended by 5,000 sq ft, the cafe has been refurbished to seat 92 and an in-store bakery along with self-service tills have been added.
Shopper Susanne Cohen was impressed with the improvements and tried out the new self-checkout system.
“For people like me who pop in for one or two things it is ideal and should hopefully keep the lunchtime queues down,” said Cohen.
The transformation has taken around three months and all members of staff are proud of their hard work, according to store manager Nicola Lyons.
Lyons said: “We spent some time this morning looking over some photos of the past three months and the staff are so pleased with their hard work and happy with what they’ve achieved.”
Marks & Spencer is open seven days a week as per usual and customers are encouraged to see the celebrations for themselves, which run until Saturday.