Vajazzling sells out in Lincoln

Jane Gibson and Rachel Holmes outside their beauty shop offering vajazzling

Vajazzling is now on offer just off Lincoln’s High Street as ITV show The Only Way is Essex inspires a new level of pampering in the city.

Bennetts Hair, Beauty and Tanning expanded their treatments to encompass the new craze sparked by Amy Childs from The Only Way Is Essex which envolves “adding bling to your bikini wax” by glueing gems and crystals close to women’s private areas.

Prices start at £33 and shop owner Rachel Holmes explained the treatment is often for a special occasion with girls choosing hearts, flowers, initials and other shapes.

Holmes said: “A lot of the time girls get it done for a holiday or their partner’s birthday, seeing it as something different and a bit of fun.”

Originally ordering 25 packs of gems, the salon quickly sold out and one member of staff, Jane Gibson, explained how she had it done.

“I decided to have it done for a bit of fun and the process was absolutely painless,” said Gibson.

The service has been well received according to Holmes, with women getting some extra pampering as an extension to their usual waxing and beauty treatments.

Holmes added that the next service to arrive will be pubic dying.