Organisers of the Lincoln Christmas Market said the event attracted bumper numbers of visitors for the first day of trading.
More than 2,300 cars used the park and ride service at the Lincolnshire Showground, which is double the normal numbers on what is traditionally one of the quieter periods during the event.
Almost 1,000 people went to the Visitor Information Centre, which took a record £400 in sales, compared to £57 on the first day of the market in 2009.
John Latham, Director of Development and Environmental Services at City of Lincoln Council, which organises the Lincoln Christmas Market, said:
“We’re expecting the market to keep busy over the weekend, so I’d like to advise people to expect a busy, bustling event, and be prepared that it’s likely they’ll have to move slowly around the market to see all the stalls.”