An Olympic torch will be carried around the Lincoln 10k Road Race on March 25 to mark the London 2012 Olympic Games.
Managing Director for Business Development and Marketing at Danwood, Graham Reeve, owns the 2008 Bejing Olympic Torch after he took part in the relay in China.
Reeve will be running the road race with a group from the company to raise money for the charity with the torch in tow.
The torch will start its journey at Riseholme at 10.45am, then follow the Lincoln 10k route to the castle, with a different runner each kilometre.
Spectators will also get the chance to have their photo taken with the torch on March 24 at Yarborough Leisure Centre between 10am and 12.30pm or in the Race Village on March 25 from 12.30pm.
Group Marketing Director at Danwood, Andy Brown, said: “We see the Lincoln 10K as a fitting culmination of not only our 40th anniversary celebrations, but also our hugely popular Live Active programme, where we have provided much-needed sponsorship to more than 20 different individuals and sporting groups over the last five months.
“To be able to reach so many athletes across so many levels with our sponsorship of this flagship event in the local sporting calendar is an honour for us all at Danwood, and we wish all those taking part a successful and enjoyable time.”
Keith Taylor, Senior Sport Development Officer at the City of Lincoln Council, said: “With the launch of the Great Sporting Weekend, we’re really celebrating the London 2012 Games and the Olympic Torch coming to Lincoln.
“It’s great that we can bring a real flavour of the Olympics to the Lincoln 10K, with the Beijing Olympic Torch and I hope lots of people will get the chance to see it.”