The Odeon cinema in Lincoln is reducing the cost of its adult ticket prices by £1 to £8 starting Friday, April 20.
The news comes as the cinema chain reviewed its prices in eleven theatres after customer feedback, which was particularly strong in Lincoln.
Also from April 24, on Bargain Tuesday, tickets will start at £5.
Odeon Première Club loyalty card holders will gain an extra 15% off their ticket when buying online.
At £8 per standard adult screening, Odeon Lincoln tickets still cost up to £3 more than the average price of a ticket in the Midlands, according to WhatPrice.co.uk.
Paul Dagg, Odeon Lincoln’s General Manager commented: “We are delighted to be announcing the recent ticket price reductions in Lincoln and are looking forward to welcoming all our guests through the doors to take advantage of our new Bargain Tuesday and ticket discount.”
The reduction is good news for Lincoln Odeon after mounting anger over the price the cinema’s pricing and a campaign to lower the cost of a ticket to see a film.
In addition to the lower ticket prices on Tuesdays and online discount, cinema goers can also get discounted fares through Odeon Kids and Odeon Senior Screen or a premier points scheme, redeemable against film tickets and snacks.
Ben Ward, who has been running the Facebook campaign to lower prices at the Odeon in Lincoln, said “£8 is still a lot of money for people to spend.”
He added: “I shall probably be visiting the Odeon for the first time in over 18 months on a Tuesday at some point soon, and hopefully they’ll drop their prices a little bit more when there’s more competition later in the year from the Ritz.”