Lincoln has been named as one of 10 communities which will receive funding to tackle binge and underage drinking.
The Government Champion for Active Safer Communities announced it would split £1 million between the areas to help with decision making and resources to “eradicate” the issue.
Communities have to demonstrate innovative ways of solving the problem, backed by local authorities, police and retailers.
The projects have to deliver results over the next two years and success will be marked as less anti-social behaviour relating to alcohol, fewer A&E admissions, lower levels of binge drinking by young people and less people purchasing alcohol for under 18s, known as proxy purchasing.
Lincoln will use the funds to develop social media, linking up evening safety wardens, street pastors and local police to address drinking and anti-social behaviour.
It will also help deal with the repercussions of more students and visitors to the city centre.
Baroness Newlove will be working with Lincoln to monitor progress.
She said: “I have always believed there is a seam of active citizens prepared and willing to work at creating safer, happier communities together with the agencies there to help them.
“We shall mine these wonderful examples of fresh ideas and local solutions to tackle alcohol misuse and the crime and blight that follows. In two years these areas will be transformed.
“I intend to support them all the way and ensure others follow their trail blazing progress.”
Recently, the City of Lincoln Council introduced the Designated Public Place Order (DPPO).
This allows officers to request an individual to stop drinking if they are becoming a nuisance within a certain boundary.
Should the individual continue to cause nuisance, an offence is committed.
The DPPO boundary is set between Newport Arch, St Mark’s Shopping Centre, Broadgate and the Brayford Way Bridge.