Despite the typical British weather, over 60,000 visitors turned out on both days of the 128th Lincolnshire Show.
The first day of the show saw a 6% increase in visitors on last year, credited to the warm weather on Wednesday, and spirits weren’t dampened by the rain on Thursday.
Organisers reported a 5% increase on trade stand bookings from 2011 and the number of visitors from across the UK entering livestock and equine competitions also increased.
It’s estimated by show organisers that for every £1 spent at the show, a further £20 has been generated in the local economy.
Hotels and B&Bs in the area experienced heightened demand for overnight stays from an extra 18,400 visitors.
For many businesses in Lincolnshire, the show provides an opportunity to showcase local produce and services.
Showground Director Jayne Southall said: “We’ve had a fantastic show and it’s been wonderful to see everything come together.
“We had a big boost to visitor numbers with the wonderful sunshine on day one.”
“Although numbers were down on Thursday, the showers seemed to do little to dampen enthusiasm and we had a steady flow of visitors arriving throughout the morning.”
She added: “The show has proved itself, once again, as a major visitor attraction which helps to bring Lincolnshire’s wider visitor and tourism story to a national audience.”