Lincoln will be playing host to a large annual conference next year, showcasing its best attractions from July 3 to 5.
Around 200 people from England and Northern Ireland will come to the city for the Association of Town Centre Managers’ (ATCM) Summer School 2013.
The event will look at the University of Lincoln’s School of Business and Management, but delegates will also have chance to explore Lincoln.
Lincoln BIG was informed of the news when the city was presented with its Purple Flag Award.
Lincoln BIG’s Matt Corrigan said: “Securing next year’s Summer School is a real coup for the city.
“The timing is also good for us because of the investment planned in the city, particularly in tourism, and we have lots of good news and ideas to share with the visiting town centre managers and Business Improvement Districts.
“We will be able to show the visitors the UK’s Greatest Street – Steep Hill, talk about the Visit Lincoln Partnership, the introduction of the new Open Top Tour Bus, how we achieved our Purple Flag Award and how the BID works closely with key partners to ensure the city is clean, safe and attractive for locals and visitors.
“The fact that we’ve been chosen is testimony to how much we have to offer.”
This year’s ATCM’s Summer Conference held at Bristol University looked at issues surrounding the changing High Street and customers and Business Improvement District model.
ATCM Chief Executive Martin Blackwell said: “Lincoln has been a shining example of city centre and BID Management for many years.
“I am very pleased that we will be coming next year.”
The ATCM has also played a part in developing the Portas Pilot, and creating and leading the National Town Team to guide all applicants into gaining government funding.