Broadband speeds in Lincoln look set to double as Virgin Media announced that it is rolling out faster connections for the city.
The Double Speeds programme gives free automatic upgrades to the current service. Lincoln has been chosen as one of the first places in the East of England to receive the improvements.
It is scheduled to be completed by the middle of 2013.
Customers on the 10Mb, 20Mb, 30Mb and 50Mb plans can expect to see their download speeds double. The premium 100Mb tariff will be upgraded to 120Mb at a reduced cost.
Virgin noted that 120mb will be the fastest broadband in the country, and estimated that it would take just 4.4 seconds to download a music album.
Executive director of broadband at Virgin Media, Jon James, said: “We’re delighted to be boosting our customer’s in Lincoln broadband speeds once again.”
Once the work is completed, it will raise Lincoln’s standings in the world broadband speed league tables.
The government wants British residents to have the best connections in Europe by 2015, and Virgin said it has an “on-going commitment to delivering the fastest broadband speeds in the UK”.
If you are a Virgin Media customer, you can check to see when you speed will be doubled through the Bolt-o-meter.