Julia Britt, Store Personnel Manager at Lincoln’s branch of Morrisons
Lincoln Morrisons on Tritton Road opened on Thursday after refurbishment to become one of the first “Store of the Future” for the supermarket brand.
There are now 450 lines of fresh fruit and vegetables, from the lowly carrot or apple to tinkerbell pepper and yellow courgette.
The fresh food displays will now feature ice beds and misting technology to improve the freshness of foods on offer.
Cured meats will also hang above the deli counter, with 150 cuts of meat in the butchery and a bigger selection of cheese for the UK and worldwide.
Meanwhile the bakery will offer 40 varieties of bread, made fresh daily by the counter’s bakers.
Staff were trained to be able to advise customers on cooking instructions, good meals to make with ingredients, and matching wines.
Photos by Maya Arsenovic for The Lincolnite