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Lincoln networker: Is your networking not working?

Whenever you hear business people say that they don’t seem to get much out of networking, it usually means one of two things – either they are not networking properly, or they are not working hard enough at it.

So why does networking not appear to work for some people?

Networking should not be treated as a selling activity

Events should not be approached flippantly

Working the room ensures that networking is effective

Following up is essential

So, if your networking is NOT working: