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Lincoln graphic designer wins most creative apprentice award

A graphic designer working in Lincoln has won an award for the most creative apprentice in Lincolnshire.

Lincolnshire & Rutland Employment and Skills Board gave the award to James Berridge (19), a junior graphic designer at Ideafuel Creative, at a special event in Skegness.

The event was part of National Apprenticeship Week, which celebrated the work of apprentices and their value to the economy.

Over 400 people attended the event at Butlins, with 20 finalists in seven awards categories.

James Berridge said: “There were a lot of very strong contenders at the awards, so to win the award is absolutely fantastic.

“I am very grateful to Carol and Shaun at Ideafuel for spotting the potential in me, enabling me to join the team through the apprenticeship scheme.

“I think a key part of the reason I won was the opportunities I’ve had, which I believe I simply wouldn’t have had anywhere else.

“I’ve already amassed a portfolio of design work on a range of household name brands as a result of being on an apprenticeship scheme.

“This has given me a great platform for a career as a graphic designer.”

James started an apprenticeship instead of going to university when he left school, having done work experience already at Ideafuel.

Since starting his apprenticeship, he’s worked with clients such as Alstom, Jewson and Lincolnshire solar power specialist, Freewatt.

Ideafuel owner, Carol Pass, said: “James impressed us during his work placement, so it was a very easy decision to make when he approached us about becoming a junior graphic designer. The apprenticeship scheme made that possible.

“He is a very talented designer, and this has helped him quickly establish himself as part of the team. His work just keeps getting better.

“We’re all really proud that James has done so well, and the award is no more than he deserves.”