Lincoln has ranked in the top ten cities for the most luxury-driven shoppers in a study conducted by price comparison site, PriceSpy.
According to statistics taken from visits to luxury branded items on the site between 2012 and 1013, sales from shoppers in Lincoln grew by 78%.
This put Lincoln in the seventh position in the survey, beaten by cities such as Norwich, Newcastle and Oxford.
The UK as a whole reflected a 81% average increase in those searching for luxury items over the 12 month period.
Leading the way as top sellers are premium brand white goods, such as Smeg fridges and KitchenAid food processors, which saw an overall increase of 131%, followed by Home Cinema systems at 98%.
Another product which saw a surprising upturn in sales, according to independent sales data from Time4Sleep, was that of king size (and above) beds and mattresses, where total sales almost doubled (93%) over the course of one year.
Cambridge ranked highest as driver of luxury sales at 92%, closely followed by Oxford and Brighton at 89% and 88% respectively.
The top 10 cities which experienced the biggest increase in interest for luxury items are:
- Cambridge – 92%
- Oxford – 89%
- Brighton – 88%
- Norwich – 82%
- Newcastle upon Tyne – 82%
- Manchester – 78%
- Lincoln – 78%
- Bath – 77%
- Preston – 70%
- Canterbury – 70%
Noemi Kubiak, Senior Vice President International for PriceSpy.co.uk, said: “We noticed an overall increase in visits to our luxury item listings following the end of the recession in 2012 and decided to delve into this trend further.
“As we compare prices for over 647,000 products, we were able to investigate popularity trends and patterns, and how the general public has reacted to a recession-free environment.”