The Bailgate Area Guild in Lincoln has appointed a new chair for the group.
Linda Wardale owns the Yellowbellys of Bailgate independent shop, which sells local food produce specifically for special diets, such as those with allergies.
She takes over from Mark Hollingworth, who was chairman for five years.
Linda has lived in Lincoln all her life and run Yellowbellys from the Gordon Street unit for over two years.
The guild aims to give a voice to local traders based in the uphill area of Lincoln’s Business Improvement District.
Linda Wardale said: “My vision and aims are to move the Bailgate Area Guild ‘onwards and upwards’ and to bring it into the 21st Century.
“I want to encourage its members to work together as a collective, sharing knowledge, experiences and skills and to make the Bailgate area a great place for everyone to visit.
“I have very large shoes to fill. Mark Hollingworth has done an excellent job. I intend to build upon this great foundation and carry it forwards into the future and to keep the Lincolnshire flag flying.
Lincoln BIG Chief Executive Matt Corrigan added: “The Bailgate Area Guild plays an important role in giving shopkeepers and owners of other businesses based in its area a chance to voice their views about a variety of issues, as well as superb opportunities to network and share ideas for breathing extra vitality into this historic part of the city.”