A “super signal” O2 phone mast will be brought on site at this year’s Lincolnshire show to improve connectivity for visitors and traders.
Anyone on the O2 network will be able to use 2G and 3G data on their phones or tablets while travelling around the show ground on June 18 and 19.
The mast aims to improve connectivity in the rural area to help ensure the 60,000 expected visitors and 600 traders have a better experience.
In the past, the Lincolnshire Showground, which is just north of Lincoln, suffered from slow or no connectivity on a number of phone networks.
Traders at past events also had problems with processing card payment due to the limited connectivity.
Jayne Southall, CEO of the Lincolnshire Showground and Lincolnshire Agricultural Society, said: “We are pleased to have secured this agreement with O2 to provide great coverage for visitors all over the showground.
“We understand the importance and need for everyone attending the show to access a mobile connection, which is why we have pushed this year to bring visitors great coverage.
“The provision of a mast set up on show days will help to relieve the burden on the permanent masts surrounding the showground for other networks.”
This year’s Lincolnshire Show will feature a special exhibit from RAF Falcons parachute display team, who will drop down into the show on both days.