Lincoln Varsity is currently undergoing a major £230,000 refurbishment after the bar was taken over by new owners.
Stonegate Pub Company, a brand which owns venues such as the Slug and Lettuce, Scream and Yates, bought Varsity on Guildhall Street from Bramwell.
As part of the new ownership, it has decided to update the look inside and outside and rebrand it as The Mailbox.
The bar closed May 26 in order to prepare for the new look and name.
The Mailbox will open again at 7pm on June 12, with entertainment including cheerleaders, parkour, singers, caricaturists and magicians.
The menu and drinks on offer will also change, instead offering an American themed food menu and more cocktails and world beers.
There will be five regularly rotating craft beers on tap and three cask beers also be available.
The pub will open at 8am, seven days a week, until midnight every night except Friday and Saturday, when it will open until 1am.
Varsity sales manager, Georgia Cartwright, said: “Varsity has been well and truly loved by its customers, and was desperately on need of a refurbishment.
“We will be very different from what we are now. It will be light, bright, airy and modern with many personal touches that will definitely set us as one of the high end bars and restaurants in Lincoln.
“More TVs/projectors and better sound for sport, a delicious American style menu with chilli dogs and pulled pork burgers, a wide range of cocktails, craft beers and world lagers including local ones and live music every Friday.”
General manager Matthew Picker added: “The Mailbox will become the must attend venue for all students and like minded customers.
“We are opening in time for England’s first World Cup match and customers can enjoy the sport in our new venue.
The new bar is also recruiting 12 more staff; to join the team by sending a CV to RMcCuskerMailbox@gmail.com.