The Lincolnshire Co-operative florist has invested £35,000 in a move from Portland Street to the Birchwood Shopping Centre in Lincoln.
The new unit, between Curtis’ bakery and Poundstretcher, has been given a new pink look, and also features a Flora Cool unit which stores flowers in peak condition.
The shop has extended opening hours from 9am to 5pm Monday to Saturday and also has parking.
Florist Manager Sharon French said: “It’s a lovely new shop which looks really bright and funky so we’re hoping people come in and see us and welcome us into our new home in Birchwood.
“People often think florists are just for luxury bouquets, but we can come up with something for everyone so it’s always worth popping in and having a chat about what you want.”
Lincolnshire Co-op members will receive 10x dividend on all orders placed in person or over the phone between July 28 and August 9 2014, to celebrate the move.