Lincoln interiors firm adopts shop-in-shop concept after bypass move

A Lincoln interiors business, which was forced to move from the path of the £22 million East West Link Road, is to become the fourth in the UK to adopt a ‘shop-in-shop’ concept.

Roger Davis Fine Interiors, which has been established for 40 years, displays the latest industry designs in kitchen, office planning, and high spec furnishings.

The company has moved from its previous unit on Tentercroft Street to a Newlin Business Park showroom, off Exchange Road, Lincoln.

As well as the move, the group are celebrating being one of only four businesses in the UK to have a JAB “shop-in-shop” within its premises.

German company JAB Anstoetz will also launch its special designer-style vinyl flooring from the shop, for the first time in the UK.

Roger Davis Fine Interiors Directors Adrian Davis and Richard Telezynski will host a JAB launch on Wednesday, October 22, between 3pm and 7pm.

Attending along with interior designers, kitchen fitters, office planners and homeowners will be JAB UK’s managing Director Mike Constable and colleagues.

Adrian said: “Having been successful in getting the JAB shop-in-shop concept within our premises and having the bonus of being of being one of the first businesses to be able to showcase the companies new flooring, is a real achievement – not only for us, but for the Lincolnshire area.”

Richard added: “It is great to be able to say that you are at the forefront of being able to tell people about new interior fabrics, floorings and design ideas.”