Fashion entrepreneur to open new luxe Lincoln store for women

After a 25-year career in the fashion industry, entrepreneur Jules White has made the move from London to Lincoln to open a new women’s clothing store.

Salt Lincoln is set for an opening date of September 5 on St Benedicts Square, providing shoppers in the city with a luxurious, sustainable and modern collection.

The venture, which has created two new jobs, came about when Jules saw an opportunity in the thriving High Street of Lincoln.

She said: “Having worked in the fashion industry for 25 years, from managing small boutiques and large high street chains, has motivated me to to find the right brands that work for everyone.

“Salt offers collections from laid back Danish luxe, to stepping out in that sexy dress that gives not too much away and lets you feel confident whatever your age.

“Having moved from around the London area and seen the high streets in the south suffer from high rents and escalating rates, I saw an opportunity in Lincoln and wanted to bring something different to the High Street.

“All our brands are small business with a focus on sustainability, beautiful fabrics and individuality.”

Among brands featured in store is Coster Copenhagen; a Danish brand which helps poor Chinese women get away from urban factories, nature-inspired Becksondergaard and Nooki London; a collection of dresses, kimonos and bags.

More details about the collection can be found on the shop website.

People browsing on opening day, can also enjoy a 10% discount.


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