October 8, 2015 9.56 am This story is over 101 months old

Lincoln toddler chosen from hundreds as face of international campaign

Adorable: A bubbly toddler from a Lincoln village has been chosen from hundreds to become part of an international marketing campaign for a popular baby boy brand.

Robbie is 19 months old and will be the face of an international baby brand.

A bubbly toddler from a Lincoln village has been chosen from hundreds to become part of an international marketing campaign for a popular baby brand.

Bizzi Growin, suppliers and designers of soft nursery interiors, launched a UK wide search for babies and toddlers to assist with its future marketing campaigns.

Out of over 400 entries, they chose 19 month old Robbie Webb from Sturton by Stow.

Robbie was chosen from over 400 entries.

Robbie was chosen from over 400 entries.

Adorable Robbie was entered into the competition by his proud mother, Abbie. She said: “I couldn’t believe it when I received the telephone call and it was a lot to take in!

“I remember entering Robbie into the competition but never expected to hear anything from it.

“Robbie gets so much attention wherever he goes because of his cheeky smile and his curly hair and we cannot walk through a shop or down the street without someone making a lovely comment about him.

“We obviously think he is gorgeous but it is a lovely feeling that other people think so too and to think that our son will be involved with a national baby brand is just amazing! We are very proud!”

The curly haired cutie and his mum were treated to a two night stay at a luxury hotel, Bizzi Growin products and a professional photoshoot by Scrumptious Photography.

His pictures will appear across a variety of the brands marketing material.

Robbie often turns heads when out with his mum.

Robbie often turns heads when out with his mum.

Robbie will see both national and international stardom with the brand for the next year and was chosen by a panel of independent judges that included celebrity mum-of-two and TV presenter Laura Hamilton.

Rebecca Rowlands, head of product development at Bizzi Growin said: “We were overwhelmed with the amount of entries that we had in such a short space of time and all of the babies that were entered were so beautiful, it made our decision a very tough one!

“Along with Laura and our other judges, we chose Robbie as one of the babies to help us as we feel he represents our brand well and can grow with us as the brand and range of products also grow. We want to welcome Robbie to the brand and congratulate him on a great achievement at such a young age!”