A double catch for Lincoln chip shop at national awards

Burton Road Chippy in Lincoln celebrated a couple portion of success at the 2016 National Fish & Chip Awards on Wednesday, January 20.

The shop was crowned with the NFFF Quality Award ‘Champion’ Award and Marketing Innovation Award during a prestigious ceremony at the Lancaster London Hotel in London.

Sponsored by the National Federation of Fish Friers (NFFF), the NFFF Quality Award ‘Champion’ Award recognises businesses who continue to raise the standards of the nation’s fish and chips.

The Marketing Innovation Award, sponsored by the Q Partnership, rewards businesses that use innovative thinking and practices to develop and implement their communication strategies.

Along with their significant contribution to being the UK’s leading NFFF ‘quality’ fish and chip shop, Burton Road Chippy also proved to have a unique creative flair in their marketing strategy and activities over the past year.

Business owner Des Anastasiou, said: “We’re honoured to win not just one award but two! The team has worked relentlessly over the last year to improve our business so to be able to take two awards back to them really is the best way to say thank you.

“We always try to be original and think outside the box when it comes to marketing.

“We’re also very active on social media, consistently promoting the nation’s favourite dish through competitions while engaging with other fish and chip shops.”

Mel Groundsell, Corporate Relations Director of Seafish, said: “With the NFFF’s Quality Award being such an integral influence on today’s fish and chip businesses it is important for us to recognise and celebrate businesses holding the NFFF accreditation, promoting its ethos to customers and business benefits to other fish and chip operators.

“Throughout the judging process, Burton Road Chippy stood out for their passion and continual dedication towards raising the standards of the industry.”

Now in their 28th year, The National Fish & Chip Awards are recognised as one of the most prominent and respected seafood industry events in the UK.