Hundreds attend business innovation conference in Lincoln

Around 200 delegates from across Lincolnshire attended the “Doing it Differently” innovation conference on Tuesday, February 25 at the University of Lincoln.

The annual event provided firms with the opportunity to network, build business support and access unique tips on innovation and competitive strategies.

Key speakers addressed how having the right relationship with technology in business and how ‘perseverance and determination’ are keys to success.

Delegates heard from Chief Envisioning Officer for Microsoft, Dave Coplin as well as the author of book and hollywood film ‘We Bought A Zoo’, Benjamin Mee.

Benjamin said: “One of the very biggest problems to overcome is other people.

“Most innovators don’t get past the ridicule stage: ‘It’ll never work’, but if you’re sure it will, proceed to the next stage. Then weather the storm.

“People don’t like change, but then when you are successful they say ‘I could have done that.”

Sue Cadd, Innovation Manager for the University of Lincoln, and organiser of the event said: “We are working to expand the Lincolnshire economy and spread the word of how great the county is.

“The purpose of the event is to inspire businesses and celebrate their success. One of the reasons for doing this for delegates to go away and include some of the things from today in their own business or think differently.”

Look out for an exclusive feature on the Doing it Differently conference in issue 68 of Lincolnshire Business, available from Friday, February 26.