First designs for new hotel on site of Lincolnshire Showground

Newly released plans for a hotel at the Lincolnshire Showground would act as a boost to the local economy, bringing additional tourists and businesses, according to the venue’s chief executive.

The Lincolnshire Agricultural Society has announced the marketing of a plot of land fronting the A15 roundabout close to the site’s main entrance, for the development of the potential new hotel.

Numbers using the Showground for conferences, exhibitions, fairs and concerts continue to rise, and the site welcomes visitors across the region for the Lincolnshire Show every June.

The Showground has said that it feels that now is the right time to seek expressions of interest, and believes that having a hotel on the doorstep of Lincoln will attract additional visitors to the county, boosting the local economy.

Jayne Southall, CEO of the Lincolnshire Showground and Lincolnshire Agricultural Society. Photo: Steve Smailes

Jayne Southall, CEO of the Lincolnshire Showground and Lincolnshire Agricultural Society. Photo: Steve Smailes

Jayne Southall, CEO of the Showground, said: “We are keen to attract yet more events to the Showground, and a new hotel would be key to enhancing the facilities for all those visiting the Showground, and enabling them to extend their stay in Lincoln.

Demand for hotel accommodation around Lincoln is continually growing with the increasing business travel, extra focus on more tourism to the city, and growth of the university.

Sam Elkington. Photo: Steve Smailes for The Lincolnite

Sam Elkington. Photo: Steve Smailes for The Lincolnite

Sam Elkington, senior partner at Hodgson Elkington LLP, who have been instructed to market the site, said: “This follows the opening of the new Riseholme College Campus in September last year, and with one of the two recently consented plots for offices already under offer, this demonstrates the Showground’s real determination to continue expanding the range of services and facilities on the site for the future.

“The Showground offers unique facilities and we consider a hotel would be an excellent addition to the offering already available and recently created.”