The Lincolnshire Show has boosted the county’s economy by an estimated £4 million, according to a new survey undertaken by the University of Lincoln.
The survey, which asked show visitors how much they spend on accommodation, travel, food and drink, shopping and other local attractions when attending the two-day event in June, showed that around £4,372,500 was spent in the county over the two days.
The survey consisted of face-to-face interviews, online submissions and was circulated via E-bulletins and social media.
Based on 1,176 respondents, the survey revealed that those visitors spent £4,617 on accommodation, £1,216 on visiting other local attractions, £12,547 on food and drink, with travel forming a large part of visitor spend at £15,750.
This equates to an average of a third of visitors booking accommodation to attend the Show, half spending on transport, a third went shopping whilst in the area, almost half spent on eating and drinking and a fifth of all survey attendees visited other local attractions.
The Lincolnshire Show attracts around 60,000 visitors each year across two days.
More than 600 traders display some of the best in local produce and sell everything from handbags to hot tubs, mowers to muck spreaders, and combines to candles.
Jayne Southall, CEO of the Lincolnshire Showground, said: “This is the first year that we have adapted our annual survey to find out how much the Lincolnshire Show generates for the local economy and the impact it has on visitor spend each year.
“The results demonstrate that people are travelling from further distances to visit the Lincolnshire Show and it’s great to see that they’re spending time in the area and seeing all that we have to offer.”