New Lincoln restaurant delivery service launch busiest in the UK

Lincoln was the busiest launch date for Deliveroo in the last year for the UK, giving local businesses a boost in trade.

The new food delivery service launched on Thursday, September 8 with more than 18 High Street restaurants and drink establishments that previously had no ability to deliver.

Robert Payton, Director of Eskimoo Milkshakes said that in the first four days of operation, sales from Deliveroo accounted for more than 15% of gross sales, which have been delivered to offices across the city leading to an increase in profits for the business.

Eskimoo Milkshakes is one of 18 eateries in Lincoln to sign up to the new Deliveroo service. Photo: Sarah Harrison-Barker

Eskimoo Milkshakes is one of 18 eateries in Lincoln to sign up to the new Deliveroo service. Photo: Sarah Harrison-Barker

Madam Waffle has also benefitted from the additional service. Co-owner Bruce Whetton told The Lincolnite: “It’s certainly adding an element of excitement. We were on a continuous growth anyway and Deliveroo has just boosted that slightly.

“It’s a 15-day rolling contract so at any point if it doesn’t prove to be beneficial we can withdraw.

“They’re good lads that do it and it has a good feel to it.

“All the way through running Madam Waffle I’ve always gauged the business on our customer’s reactions and Deliveroo has just added to that.”

Madame Waffle owners Sharon and Bruce Whetton. Photo: Steve Smailes for The Lincolnite

Madame Waffle owners Sharon and Bruce Whetton. Photo: Steve Smailes for The Lincolnite

A spokesperson for Deliveroo said: “Lincoln has been our most successful launch within the last year and we look forward to working with our great partners across the city and we are excited to expand and widen the variety of restaurants on offer to our customers in Lincoln.”

Locals across the city have welcomed the new business to the city. David Mcclelland said: “Fantastic idea, I’m sure it will not be very long before all the other chains and independent cafes and restaurants jump on board. Congratulations and great idea. Good luck.”