Quirky Australian stationery retailer Smiggle to open in Lincoln this week

Smiggle, a popular Australian stationery retailer, is set to open a store in Lincoln this week.

The shop, which will be situated in the Waterside Shopping Centre on the High Street, will officially open on Friday, April 21.

Smiggle was first launched in the UK in February 2014 and Lincoln is just one of the many new locations for stores opening in 2017.

Signs have gone up in the Waterside Shopping Centre introducing the new store.

The company says shoppers can choose from a host of products focused on bold colour, quirky graphics, good value and innovation.

John Cheston, Managing Director of Smiggle, said: “We’re thrilled to be opening our store here in Lincoln.

“There really is nothing like Smiggle anywhere else on the high street – and it will be great to see the public’s reaction when the doors open on April 21.

“It’s important for us to inject fun into everything we do – from product design to store design, we will always focus on delivering to our fans the most original and playful stationery possible.”