Plus-size fashion brand Yours Clothing will move to a new unit at the Waterside Shopping Centre in Lincoln.
The brand has been trading for more than ten years in the city and its current unit is in Cornhill, where £70 million of ongoing refurbishment works are bringing new shops, restaurants and a cinema to the area.
Yours will reopen in the lower level of Waterside next to H&M from 10am on Friday, February 2.
On the day of the opening there will be goodie bags handed out to the first 50 customers, a chance to win a £50 gift card in store alongside a chance to win a £100 personal shopping experience via the Yours Clothing Facebook, which will go live in three weeks’ time.
The brand is best known for its range of ladies fashion in sizes 16-36, including lingerie, footwear and accessories.
A spokesperson for the company said: “We are very excited and passionate towards rapidly growing our stores and for our new Yours Clothing store to open its doors in Lincoln, selling the full range of womenswear. We can’t wait to welcome our first customers through the doors.
“Our nearest stores in the surrounding area are in Retford and Grimsby which are both over twenty miles away, so we are delighted to be keeping our local loyal customers in the area happy”.
Yours Clothing now has 131 stores throughout the UK, 12 internationally and operates a number of websites in various different languages, shipping to over 90 countries.
The brand also offers a next day click and collect service.