If in doubt leave it out: Matt Hammerton highlights the regulations that companies should bear in mind when advertising.
Monday, January 19
Monday, October 13
Repetition: Just because you’ve done something once, doesn’t mean people are taking notice. When it comes to marketing, repetition is key, says Matt Hammerton of Lava.
Monday, April 14
Perfect pitches: Lava’s Matt Hammerton explains what questions a client should be asking when choosing the right PR agency.
Monday, January 6
Your marketing: What should you be considering and how will 2014 be different from last year? Matt Hammerton has six predictions for the year ahead.
Monday, September 30
Winning advice: Entering and winning awards is more than just an excuse to get the posh frocks out; scooping an award can help your business, writes Matt Hammerton.
Tuesday, April 9
How it works: In the era of social media marketing, some people would have you believe that the press release is dead, but it’s not, explains Matt Hammerton.
Monday, January 14
Stay ahead: January is the perfect time to set out your marketing activity for the year ahead, and as marketing expert Matt Hammerton explains – failing to plan means you can plan on failing.
Monday, October 15
Effective sponsorships: Wondering how sponsoring another business, team, individual or event might be beneficial to you? Matt Hammerton provides some useful tips.
Monday, July 30
Want media coverage? When it comes to getting the media to cover your story, you need to think in pictures, explains Lava’s Matt Hammerton.
Monday, June 18
Time to outsource?: Whatever the reasons for outsourcing your marketing, selecting the right agency is crucial, explains Lava’s Matt Hammerton.
Tuesday, May 1
Recession marketing: Businesses should maintain their marketing budget or even increase it because not all their competitors will think the same.