The press release is not dead: 8 top tips
ColumnsHow it works: In the era of social media marketing, some people would have you believe that the press release is dead, but it’s not, explains Matt Hammerton.
Matt Hammerton
Matt Hammerton is managing director of Lava, an award-winning integrated marketing agency based in Lincoln. With 17 years’ PR and marketing experience gained at PR Week Top 150 consultancies and in-house with a commercial radio station group, Matt has devised and led successful campaigns for a myriad of clients.
Tuesday, April 9
Monday, January 14
Failing to plan your marketing means you can plan on failing
Business ColumnsStay ahead: January is the perfect time to set out your marketing activity for the year ahead, and as marketing expert Matt Hammerton explains – failing to plan means you can plan on failing.
Monday, October 15
How sponsorship can give your business wings
ColumnsEffective sponsorships: Wondering how sponsoring another business, team, individual or event might be beneficial to you? Matt Hammerton provides some useful tips.
Monday, July 30
How to get media coverage: think pictures
ColumnsWant media coverage? When it comes to getting the media to cover your story, you need to think in pictures, explains Lava’s Matt Hammerton.
Monday, June 18
When is it time to outsource your marketing?
ColumnsTime to outsource?: Whatever the reasons for outsourcing your marketing, selecting the right agency is crucial, explains Lava’s Matt Hammerton.
Tuesday, May 1
Marketing your way out of the recession
ColumnsRecession marketing: Businesses should maintain their marketing budget or even increase it because not all their competitors will think the same.
