Late Night Thursday shoppers can bag a deal on their parking: NCP is offering £1.50 parking between 5pm and 10pm at its High Street multi-storey car park.
At least 60 city centre businesses now stay open late every Thursday for the initiative, and it is hoped that number will continue to rise as Summertime gets nearer.
Lincoln BIG events and promotions manager Michael Armstrong said: “We are delighted that NCP is supporting late night shopping with this great deal.
“This type of offer takes some time to get established and we want to thank traders who have shown faith in this initiative and kept it going throughout the traditionally quiet start to the year.”
City of Lincoln Council car parks near the city centre, such as Lucy Tower on Brayford Wharf North, charge £2.20 from 6pm to 8am.