Designed to engage teens with the Olympic Games, Coca-Cola designed a campaign which saw London 2012 hopefuls and superstar Mark Ronson at the heart of its activity.
Creating a piece of music Anywhere in the World sung by Katy B, and featuring athletes and the sounds of their sports, it was guaranteed to capture the hearts and minds of the target audience.
Working across social and traditional media, through advertising and PR, the campaign created headlines, buzz and generated interactions. To bring the campaign to life, Coca-Cola further developed a BeatBox, an interactive experience which allowed users to ‘play’ the variety of sporting sounds featured in the track.
Coca-Cola really thought about its target audience and created a campaign which worked well and generated some amazing results. We loved that the campaign was completely integrated and ran across social media and traditional platforms to engage with young people across the world – all in different ways. It wasn’t just a one hit wonder – and through using a phased PR campaign it ensured longevity and sustained buzz with the target audience.
The campaign worked fantastically well and was rolled out in 110 markets globally. It received massive coverage online and in news outlets globally and gained 23K followers on its Twitter channel in just 25 days. 200,000 visitors to the BeatBox at the Olympic Park.
Red Bull – Near Space Jump
Famed for the support of daredevil stunts and Formula One, Red Bull went one step further and held its Red Bull Stratos, where Austrian sky diver and BASE jumper, Felix Baumgartner, took an epic jump from the edge of space in an attempt to become the first person to break the speed of sound during the free fall.
This was probably the best marketing stunt Red Bull has done. As well as having me on the edge of my sofa in anticipation, over 8 million people around the world were also watching as it streamed live on YouTube. And, on the day of the event, it drew over 2.6 million conversations on social media.
Channel 4 – Meet the Superhumans
Channel 4, the official broadcaster of the Paralympic Games, launched its Meet the Superhumans campaign in the run up to the London 2012 Olympics.
Centering around a TV ad campaign featuring the Public Enemy track Harder than you Think, it aimed to showcase the abilities of some of the leading UK Paralympians, highlighting some of their unique stories, and showcasing the herculean efforts that have gone into their preparation for the Games.
The integrated campaigns ran along outdoor posters, press ads and digital activity.
The campaign saw a huge perception and behavior change. As Reuters highlighted, “over 70% of people now regard the Paralympic Games and the Paralympians as elite athletes.”
Kotex
As a brand which needed to build a personality and stand out from its competitors, Kotex (Europe) delivered a campaign on Pinterest. Simple and smart, this campaign worked by identifying key influencers, understanding what they pinned and what interested them and then sending them a customised gift box.
This was simple campaign which worked exceptionally well. Over 90% of the recipients posted about their prizes on Pinterest, Facebook, Twitter and Instagram, leading to 2,284 interactions and 694,853 total impressions. Impressive for only sending out 50 gift boxes.
Britain’s Super Brand: The Diamond Jubilee
As a premium super brand, the Diamond Jubilee was the perfect occasion for the Royal Family to re-engage with the people of Britain and once again build up their brand loyalty. From Harry to Kate and William, Charles and Camilla, and the Queen and Prince Philip, the Royal Family has an offering for every age and taste.
The Diamond Jubilee was a perfect blend of sophisticated and social media-friendly PR. Using tactics such as historic black and white pre-coronation film, released as a taster, never-seen-before family movies, supported by up-to-the-minute intimate TV documentaries, aired and repeated at peak times.
Every emotional string was pulled through the magic of music and moving pictures, including a pop concert with Rod Stewart, and the London Philharmonic Orchestra and the Royal College of Music Chamber Choir singing Land of Hope and Glory.
This campaign was executed perfectly with wall to wall media coverage, and despite comments surrounding some poor broadcasting, it only ignited our love for the Royals.
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Rebecca Allen is a PR manager at Lava, an award-winning marketing communications agency in Lincoln.
The Lincolnite welcomes your views. All comments are reactively-moderated and must obey the house rules. Please stay on topic and be respectful of other readers.
The Lincolnite welcomes your views. All comments are reactively-moderated and must obey the house rules. Please stay on topic and be respectful of other readers.
Boston and East Lindsey are “highly likely” to be put under the toughest restrictions when lockdown ends, MP Matt Warman said.
Mr Warman said he had spoken to public health minister Jo Churchill about the two districts’ coronavirus infection rates on Tuesday night.
As of November 23, East Lindsey was the area with the third highest infection rates across the whole of the UK, with 515.8 against an England average of 239.9. Boston was 21st with 428.9.
Lincoln was also in the top 50 with 379.7.
In a post on Facebook, Mr Warman said: “We are the highest […] and a cause of real concern for the minister.
“I’m hugely grateful for her personal attention, but the reality is that the area is highly likely to be put into tier three when the nationwide lockdown ends.”
The highest tiers’ rules include a total closure of hospitality venues except for takeaways, a limit to just one household indoors, and care homes closed to visitors.
Tier three areas may also be subject to a new mass testing pilot for six weeks.
The restrictions for tier 3 – very high – lockdown.
Mr Warman said the reasons for the high infection rates included more widespread community transmission, a number of care home and factory outbreaks, and a lack of adherence to the rules.
He urged residents to follow the rules “so that we can get through to a sensible Christmas and ultimately towards a vaccine”.
Health bosses both nationally and locally won’t know officially where regions will land until the announcement is made on Thursday.
It is unclear if Lincolnshire will be tiered as a county under the new rules, or as separate districts.
Lincolnshire was in the lowest tier and managed to escape moving into level two just days before the national restrictions kicked in.
North and North East Lincolnshire were in tier two and were quickly edging up towards tier three.
The two northern unitaries had infection rates of 448.1 each on Monday.
Lockdown restrictions will be partially lifted for Christmas, allowing up to three households to meet in an ‘exclusive bubble’.
The plans are yet to be officially confirmed by government, however, according to major outlets including BBC News and Sky News, it will mean that in the five day period between December 23-27:
Three households will be able to form an exclusive “bubble” and meet indoors
Travel restrictions will be also be lifted
Cabinet Office minister Michael Gove on Tuesday afternoon chaired a meeting with the first ministers of the devolved administrations in Scotland, Wales and Northern Ireland to agree the plans.
It is understood there will be some minor changes to the initial plans for each of the nations.
Travel restrictions are also set to be lifted during the same period and some overnight stays will be allowed.
In a briefing on Monday, Prime Minister Boris Johnson said: “I can’t say that Christmas will be normal this year, but in a period of adversity, time spent with loved ones is even more precious for people of all faiths and we all want some kind of Christmas — we need it.
“But what we don’t want is to throw caution to the winds and allow the virus to flare up again, forcing us all back into lockdown in January.
“This virus is not going to grant a Christmas truce. It doesn’t know Christmas and families will need to make a careful judgement about the risks.”
There have been 209 new coronavirus cases and 24 COVID-related deaths in Greater Lincolnshire on Tuesday.
The government’s COVID-19 dashboard recorded 118 new cases in Lincolnshire, 51 in North Lincolnshire and 40 in North East Lincolnshire.
It also registered 16 deaths in Lincolnshire, four in North Lincolnshire and four in North East Lincolnshire.
These figures include deaths both in and out of hospitals, as well as residents in hospitals outside the county.
NHS England reported nine local hospital deaths on Tuesday. Five were at United Lincolnshire Hospitals Trust and four were at Northern Lincolnshire and Goole NHS Foundation Trust. This takes the total number of hospital deaths in the county to 477.
On Tuesday, national cases increased by 11,299 to 1,538,794, while deaths rose by 608 to 55,838.
Lincolnshire COVID-19 deaths up to November 24.
Meanwhile, the number of coronavirus cases at the University of Lincoln has more than halved this week. It currently has 61 coronavirus cases — 58 students and three staff.
The man in charge of care homes in Lincolnshire said extra precautions are still needed for visitors, besides twice-weekly rapid testing, as Prime Minister Boris Johnson outlined in his winter plan on Monday.
In national news, new figures show weekly COVID-19 deaths in England and Wales are at the highest level since May.
The transport secretary announced that international visitors will be able to reduce their quarantine time by more than half from December 15, provided they purchase a COVID-19 test after five days.
Coronavirus data for Greater Lincolnshire for Tuesday, November 24
24,047 cases (up 209)
14,783 in Lincolnshire (up 118)
4,412 in North Lincolnshire (up 51)
4,852 in North East Lincolnshire (up 40)
745 deaths (up 24)
485 from Lincolnshire (up 16)
133 from North Lincolnshire (up four)
127 from North East Lincolnshire (up four)
of which 477 hospital deaths (up nine)
251 at United Lincolnshire Hospitals Trust (up five)
9 at Lincolnshire Community Health Service hospitals (no change)
1 at Lincolnshire Partnership Foundation Trust (no change)
216 in Northern Lincolnshire (NLAG) (up four)
1,538,794 UK cases, 55,838 deaths
DATA SOURCE — FIGURES CORRECT AT THE TIME OF the latest update. postcode data includes deaths not in healthcare facilities or in hospitals outside authority boundaries.
Geordie comedian Sarah Millican will perform at four Lincolnshire venues next year as part of her new UK tour Bobby Dazzler.
Sarah, who is married to fellow comedian Gary Delaney and has appeared on various TV panel shows, will visit Lincoln, Scunthorpe, Grimsby and Skegness between July and October 2021.
Tickets will be available for general sale from 10am on Friday, November 27 – see more details here.
However, anyone on Sarah’s mailing list will have access to book at 10am on Wednesday, November 26. The first 5,000 tickets that get sold to mailing list members will have no booking fee.
Tickets are priced at £27.50 before any venue charges. The booking fee will only be £1.50 per ticket.
Lincolnshire shows
The Baths Hall, Scunthorpe – July 16 and 17
Grimsby Auditorium – August 21
Embassy Theatre, Skegness – September 1
The Engine Shed, Lincoln – October 27 and 31
As well as the UK and Ireland leg of the tour, Sarah is working on booking some international dates in Europe, Australia, New Zealand and North America.
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