A new quality footwear shop has opened in the Lincoln Waterside Shopping Centre.
Jones Bootmaker, which took over the former Body Shop unit, was founded in 1857 and has 118 stores nationwide.
The brand offers a variety of its own range of shoes, as well as other brands such as Barkers, Gabor, Ted Baker and Timberland.
David Perry, Head of Retail for Jones Bootmaker, said: “It’s an excellent location for our brand, and we hope the people of Lincoln enjoy our shoes and boots.
“Our Lincoln store will enhance our coverage of the East of England, making it an important strategic location for us.”
Roy Greening, General Manager for the Waterside Shopping, commented: “With H&M and Next set to open later this year, Jones is the perfect compliment to all of the existing and upcoming fashion retailers on offer in the centre, cementing Waterside as Lincoln’s number one fashion and lifestyle destination.”
The Waterside is presently undergoing a £9 million revamp to update and improve the shopping centre.
The refurbishment is expected to be complete by autumn, while H&M and Next will move in during July or August.