Two Lincoln beauticians are enjoying watching their new makeup invention soar off the shelves, and are using their new fashion spotlight to raise awareness of breast cancer.
Rachel de Caux, who owns Bennetts Hair, Beauty and Tanning in Lincoln, joined forces with hairstylist Paula Short two years ago.
The Glitter Lips product’s conception is described by the entrepreneurial duo as “through a discussion of fashion disasters”.
Rachel said: “We were discussing hair disasters and I reached for the photos. Among them I found a photo of myself at 19 years old at a 70’s fancy dress party. I had flares, a glittery belt and a neck scarf and had really wanted matching glittery lips. I had bought a matching glitter and applied it to my lips using Vaseline!
“It lasted about 10 minutes before it was all in my mouth and all over my face. It had looked amazing when I put it on, but the effects didn’t last, Paula and I then decided to come up with a product that would.”
Glitter Lips is waterproof and smudge-proof lipstick. The pair say that since its launch, well-known retailers across the country have been endorsing the product.
“Glitter Lips hit BeautyMART in Topshop, Oxford Street and Harvey Nichols, Knightsbridge and sold out in one weekend”, continued Rachel.
“We are planning a new range of colours to keep up with the seasons, we have some festival colours coming out soon and have plans for Halloween and Christmas colours.
“We have recently been championed by Grazia, Elle and are in this month’s issue of Company.
“There have been so many highlights, but I think going in to WH Smith, opening the pages of Company magazine and seeing a full page in the beauty section dedicated to our little product was probably the highlight so far!”
“We then went down to London and got involved with the Coppafeel charity of which Fearne Cotton is the patron.
“We saw the TV program about Kris Hallenger (the founder of Coppafeel charity) called “Dying to Live”. She now has stage 4 cancer and classes herself as “living with Cancer”.
“We were really touched by the film and wanted to get involved with the charity. We were invited to go to the “festifeel” festival in Hackney at the London Fields Brewery.
“We applied and sold Glitter Lips and gave donations to the charity.”
The pair told The Lincolnite there are lots of new beauty ideas in the pipeline, but all is “top secret” for now.