Hundreds of employees from Lincolnshire firms are expected to get back in the (bicycle) saddle from September 15, ready for the Lincs Cycle Challenge.
The Lincs Cycle Challenge by Access LN6 is held over four weeks, and individuals from businesses in Lincolnshire sign up and bike to and from work in order to build up collective miles and claim rewards.
The challenge also encourages people to travel in a healthy, sustainable way.
Everyone who takes part in the challenge is automatically entered into a prize draw to win a new bike.
There are also daily spot prizes, and a chance to unlock local rewards such as two-for-one cinema tickets, free tea and coffee, hirebike credit and discount vouchers.
Councillor Richard Davies, Executive Councillor for Highways and Transportation at Lincolnshire County Council, said: “The most important thing is to get your bike out and have fun.
“So, whether you’re cycling to and from work, socially with friends or at the weekend for leisure, encourage others to join you and remember to record your journeys online.
“The Lincs Cycle Challenge is all about getting people in Lincolnshire to cycle more for work and for leisure.”
Samantha Turczyn from Siemens took part in the last Lincs Cycle Challenge.
She said: “I usually drive to work due to school runs, but after taking the time to attempt the cycle challenge, I have found I do have time to cycle – and have saved so much money in petrol, it has spurred me on to do more!”