Burton Road Chippy in Lincoln has been named as the top fish and chip shop in Lincolnshire, Rutland, Nottinghamshire and Leicestershire as part of the 2017 National Fish & Chip Awards.
Competing to be crowned Independent Takeaway Fish and Chip Shop of the Year, Burton Road Chippy will now ‘fry’ for glory in the race to become Eastern England’s best fish and chip shop.
Contenders from across the country have been judged and appraised by industry experts across a variety of criteria, including menu development and innovation, sustainable sourcing policies, staff training processes, and marketing and promotional activities.
They also received mystery shopping assessments by industry experts to ascertain customer service levels and the quality of their fish and chips.
Over the coming weeks, shops will be subjected to further mystery shopping assessments and in-depth judging audits.
This next stage of the competition will whittle the UK top 10 regional winners that will compete for the overall national title to be announced in January 2017 after a seven-month long judging process.
Marcus Coleman, Chief Executive at Seafish, organisers of the awards, said: “The Independent Takeaway Fish and Chip Shop of the Year Award is one of the highest honours a fish and chip business can receive.
“Receiving this award is the pinnacle of many friers’ careers, but only one can take home the eventual overall national title. Before then, I would like to offer up my congratulations to the shortlisted businesses and wish them the best of luck as they battle for the regional titles.”
Culminating in an awards ceremony in London on January 26 2017, The National Fish & Chip Awards celebrate the best talent, quality and choice offered by fish and chip businesses through 13 different award categories.