Prospective entrepreneurs at the University of Lincoln will have the chance to make their ideas a reality when they enter the Swan’s Den.
The competition, based on the BBC TV show Dragon’s Den, will see students pitch their ideas for a chance to win up to £2,000.
Students will be grilled on the details of their business by a panel of experts, who are still being confirmed.
They will be expected to have considered their target market and their product’s unique selling points. They will be asked questions like: “Where do you see your business in five years?” and “How do you plan to get there?”
They can then request an investment of up to £2,000, which the judges can decide to approve or reject.
Applications to enter the Swan’s Den close on March 3 at 5pm, with the event taking place near the end of March.
Successful applicants will be given a professional mentor to help them establish their business and spend the investment wisely.
A series of workshops will be launched to help candidates put together the best pitch possible. The first one, Breaking Barriers, will take place from Monday 20 to Thursday, February 23.
Although the Swan’s Den might not have famous businessmen like Peter Jones or Deborah Meaden, it will be sure to test the candidates just as much.