American Golf has opened a new store in Grimsby following an £80,000 investment.
The national golf retailer has brought its latest store to the Grimsby Footgolf and Driving Range on Cromwell Road.
A state-of-the-art fitting studio has been added, with a wider product range available through American Golf’s iPad ordering system.
Six new members of staff have been hired, with more additions to come.
Store manager James Duckett said: “This is a fantastic venue for us to help the area’s golfers get the best out of their game.
“The team we’ve put together for the new venue is full of enthusiasm and the facilities are first rate.
“The 17 bay driving range has been recently refurbished to a really high standard and with access to the best equipment and the latest club fitting technology the future for the new store and the region’s golfers is very bright.”
Daniel Gathercole, director of marketing and communications at American Golf, added: “American Golf is on a mission to bring the best facilities to existing golfers and provide expert guidance to anyone wanting to start or get back into the game.
“We’re proud of our fitting technology, our offer to try any club in the range and even the free lessons we give out.
“So to open at a venue like Grimsby and to be at the heart of a golfing community is a great chance for us to make an investment into the venue and into the people of the local area.”