Three high-rise apartment blocks will be built near Cleethorpes seafront in a move which will change the historic town’s skyline.
It comes after North East Lincolnshire councillors narrowly approved the plans in what they described as a “huge decision to make”.
The towering buildings will be built on Grant Street in the town, near to the train station, despite strong objections from local people.
Cielo Realty Ltd submitted the proposals, called One Cleethorpes, which will rise as high as 13 storeys and include 99 apartments.
Objectors said the plans were “totally out of character” for the town and would have a “massive negative impact”.
Susan Morris, Cielo Realty Ltd, said the apartments will be “commercially viable”.
“I understand that we are wary of change,” she said.
“But I would like to invest in Cleethorpes with a scheme that works for the people and the town.
“The Humber region is the economic powerhouse of the north east of England.”
Council officers added that the buildings were an “opportunity” for the town to create an “iconic landmark”.
However, some concern was raised over the height of the buildings, parking on site and the designs of the apartments.
Councillor Ian Lindley said the development would increase traffic on a quiet street.
“Grant Street would go from modest traffic to a busy road,” he said.
“This is a huge decision for this committee to make and a lot of questions need answering.”
He added that he agreed that the proposal was not “in keeping” with the area.
But, Councillor Bill Parkinson said the apartments would be an investment in the area.
“I am pleased that someone wants to invest in Cleethorpes, particularly that end of town,” he said.
“The buildings are attractive and striking and they are very popular in cities.”
The committee narrowly approved the proposal by five votes to four.
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