Over 400 items including knickers, bottles, cans and other clothes were found dumped on the Lincolnshire coast.
Community organisation Mablethorpe in Bloom recently sent a team of volunteers to carry out a big clean-up on Mablethorpe beach.
There were 13 items of clothing including underwear, but the biggest problem was with bags and food wrappers with over 100 of each discovered.
Over 25 dog poo bags were cleared up, along with countless metal and paper items.
Mablethorpe In Bloom posted the findings on social media saying “We thought the beach was quite clean…this is the truth”.
A checklist was also posted, which highlights the extent of the problem on the beach.
Nursery children with assistants also took part in the big beach clean. 60 junior children, 20 nursery and around 20 adult volunteers took part, covering a stretch of beach about half a mile long in an hour.
Alison Green from Mablethorpe In Bloom, a group which has been going for over 10 years, told Lincolnshire Reporter they are working in conjunction with the schools to promote environmental awareness and also improve our beaches.
She said: “The nursery has set up their own recycling centre as a direct result of the beach clean initiative. As part of our work around the town we have at least one more beach clean planned, probably after a bank holiday, to demonstrate how the nature of the rubbish changes after an influx of holidaymakers (this was held on January 21).”
Mablethorpe In Bloom has already planned another future event in a bid to try keep Mablethorpe tidy.
At 11am on both February 1 and 2 the group is focusing its attention on the town.
The event post says: “It’s not just rubbish, but weeds that grow in cracks that let our streets down.
“If we clean up, we get more points towards our coveted Gold medal for In Bloom.
“Meeting the the Coop corner benches by the pedestrian crossing, bring gloves, we will supply the rest.”