Boots opened its new, larger store on Lincoln High Street, just across the road from its old premises, creating 15 new jobs.
The new look store is on one floor only, and offers a number of new beauty brands including Chanel, IT Cosmetics, Liz Earle, Stila, This Works and Tom Ford.
The Lincoln Boots store is the first of 24 of the company’s stores to remove traditional beauty counters and replace them with ‘trending zones’, ‘discovery areas’, and live demonstration areas.
Customers will also find an NHS pharmacy, healthcare services, an optician and a hearing care centre.
The new store was opened by seven colleagues, each with at least 30 years’ service, with combined service of over 250 years in Boots.
They cut the ribbon and officially declared the store open alongside Andrew Caplan, Retail and Pharmacy Operations Director for Boots UK and Ghada Beal, Stores Director for the North Division for Boots UK.
Greg Robertson, store manager at Boots Lincoln, said: “We’re really excited to bring a new and improved Boots store to Lincoln.
“Customers will be able to access a great range of health and beauty services, all on one floor.”
Area manager Richard Burghart added: “From travel advice to an in-house optician, our new Lincoln store will offer a huge choice of health services.
“Our pharmacy services include hair retention, flu jabs and a new medicine service so customers can rest assured we have all their health needs covered.”