North Lincolnshire Council has rejected a plan for a new 90 home development to be built in Ulceby.
The plan, which was submitted by M.F Strawson Ltd, would have seen the homes build on land at Station Road in the village.
Councillors on the authority’s planning committee rejected the proposal, which also received objection from Ulceby Parish Council.
Town councillors opposed the plan and said it would be “detrimental” to the landscape of the village.
They added that the proposal falls outside the development boundary and would “sprawl into open countryside”.
The town council said the village has already had planning permission granted for 50 homes which are “much closer to local amenities”.
But Caroline Chave, speaking on behalf of the applicant, said the site was an “appropriate location” for the development.
“This will help with housing needs and contribute to the council’s five year housing supply,” she said.
Developers had said the homes were of “high quality design” and provided a “sense of place”.
Councillor Richard Hannigan, deputy leader of the council and ward member, described the plan as “opportunistic”.
“It is based entirely on the fact that North Lincolnshire might not achieve its five-year land supply for housing,” he said.
He added that the development was far away from local services and was unsuitable for Station Road.
Councillors on the authority’s planning committee voted down the proposal by six votes to four.
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