Hoards of fans queued and piled in as Lincoln City’s new club shop opened in the Waterside Shopping Centre on Friday.
The Imps, in conjunction with retail partner Elite Pro Sports, opened the new shop in the unit formerly occupied by the St Barnabas Hospice pop-up shop at 9am on Friday, July 26.
It is open on a short-term lease and does not affect the club’s existing store at Sincil Bank, which will remain open for people who wish to visit the ground to buy tickets and merchandise.
A ribbon cutting ceremony was held on Friday afternoon with club representatives in attendance including vice chairman Roger Bates and manager Danny Cowley.
Danny even stopped to take photos with fans visiting the new shop, which opened just a week before the Imps begin their new life in League One with a home match against Accrington Stanley on Saturday, August 3.