September 17, 2020 4.20 pm
This story is over 38 months old
Lincolnshire firm makes ‘Uptheir’ gym gear for burly men
Ample room for larger waists
Big Clothing 4 U has launched a new own-branded activewear collection called 'Uptheir', which is being worn by World's Strongest Man competitor Laurence Shahlaei. Photo: Thom Bartley
A Scunthorpe-based clothing retailer has launched a new own-branded activewear range aimed at body conscious plus sized men.
The own-brand collection ‘Uptheir’ comprises of stylish hoodies, matching t-shirts and joggers, with ample room for larger waists.
Big Clothing 4 U caters specifically for big and tall men and the new collection, ranging from 3XL-8XL, has been designed to fit comfortably without the worry of it “riding up or falling down”.
British strongman Laurence Shahlaei modelling from Big Clothing 4 U’s collection. Photo: Thom Bartley
Big Clothing 4 U also works with several popular brands including Duke D555, Ed Baxter, Espionage, Old Salt, Raging Bull, North 56°4, POD, Replika, Nanosox, Skopes, Double Two, Bar Harbour, KAM, Kangol, Loyalty & Faith and Mish Mash.
The firm said that according to research over a third of people say they feel too self-conscious to start working out at the gym.
Ben Pearson, CEO at BigClothing4U. Photo: Thom Bartley
Ben Pearson, CEO at BigClothing4U, said: “For most larger men searching for the right workout gear, functionality takes precedence over style. With our latest activewear range for big and tall men, we’ve made the fit just right without compromising on style.
“I’ve been there myself, heading to the gym as a larger guy is an internal battle – wanting to lose weight, but feeling self conscious about people judging. The Uptheir range we have crafted is flattering and allows ample movement without the fear of revealing anything to fellow gym-goers.”
The activewear collection launched just weeks after the government’s Better Health campaign and has been seen on the likes of Harvey Price and British strongman Laurence Shahlaei.
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