A new campaign targeting local people and regional visitors is encouraging tourism across Lincolnshire.
Visit Lincoln will complement the wider UK campaign being delivered by Visit England this autumn, concentrating on trends that have emerged during the coronavirus crisis, including outdoor spaces, rural locations and coastal experiences.
The themes highlighted in the campaign include exploring new locations, quality experiences and things to do on your doorstep, as well as rediscovering what is already in the county.
The campaign will support local businesses and also encourage visitors over the autumn and winter and in 2021.
Charlotte Goy, CEO of Visit Lincoln, said: “The campaign has been built around Lincolnshire products and experiences that fit with activities that people feel confident about doing after lockdown.
“Lincolnshire can offer a COVID secure, welcoming, relaxing or even exhilarating autumn break.
“Whether you are looking for a family day out or a short trip there is a huge amount available to choose from – and it is important that we tell people this.
“With so many quality products and experiences, and a very warm welcome – there really is no better place to be this autumn.”
Councillor Colin Davie, Executive councillor for economy and place at Lincolnshire County Council, said: “Since lockdown eased, it has been great to see Lincolnshire people discovering more of their own county, revisiting their favourite businesses and discovering new things to see and do.
“Looking ahead, it is really important that that we continue to attract people, and enable our businesses to benefit from the autumn and winter season, whilst continuing to promote responsible tourism.
“Our hospitality sector is most at risk from COVID-19, and it is important that we work together to the benefit of businesses and their employees in the sector.
“We have plenty of space for people to come and enjoy Lincolnshire’s beautiful countryside in a safe and secure manner.”
Visit Lincoln is working with Lincolnshire County Council and all other district councils on the campaign.
Meanwhile, councillor Davie, who also sits on the Greater Lincolnshire Local Enterprise Partnership, has set up a Tourism Commission with industry representatives from across the area.