Lucy Locket is an e-commerce business that sells its products across the internet in 7 different markets, 5 European plus USA and Australia. Designing its own gift lines for children, the business has a small, informal team that is focused on maximising the sales potential from a global audience. Modern, cloud technologies are deployed to ensure that the team can concentrate on the creative end of the business, generating an increasing flow of customers for the business’s products. Highly competitive, the team sets out to dominate sectors in highly competitive markets.