We’re the leading market research agency and strategic marketing consultancy in Lincolnshire and the only one in the Lincoln area accredited as a Company Partner, by the highly respected Market Research Society (MRS).

We define, design, conduct and report all forms of research, from national online surveys to in-home depth interviews. We work with a great set of clients: nationally, regionally and locally. We have recently successfully conducted research projects for: the Woodland Trust, Selco, Gateley Plc, Bishop Grosseteste University and Visit Lincoln.

We also offer incisive and effective strategic consulting on: branding, marketing and communications. We have undertaken major consulting engagements for many organisations including: The Open University, Benenden, HSBC and Best Western.

We help our clients understand their customers better, in order to create mutual value, and in turn be better understood by them. We believe that the brands that understand best, will do best in their markets. Our aim, for both ourselves and our clients, is to achieve Outstanding Understanding™.


We are based in the Sparkhouse building on the University of Lincoln campus, which provides a lively, friendly and easily accessible working environment. We never lose sight of the fact that research is all about people. We seek to attract, develop and retain some of the very best people in the research industry. People with an abiding interest in understanding other people.

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